Packaging Design of W Coffee by Itoen

Packaging Design of W Coffee by Itoen

Itoen is a well-known beverage company in Japan whose famous drink is called "Ooi Ocha (hey, Tea in Japanese...)" When I try drinks from vending machines in Japan, I often find myself choosing drinks from the vending machines by Itoen. It's a coincident but they sure make good drinks that catch my eyes. During my recent trip to Japan, I found cool packaging designs for coffee by Itoen.

Here is a photo of the coffee I tried on the train to Sapporo from Asahikawa.

I also like their another beverage series called TEA'S TEA. It attracts me with its woven textile like patterns with gradient colors. I am looking fotward to seeing more designs from Itoen.